Leadership Communication Redefined for Women
While there’s been remarkable progress in female equality, women today still face a unique set of challenges which can prevent them reaching their full leadership potential.
From being underrepresented in senior roles to dealing with gender bias and misperceptions, the path to progression can feel like an uphill battle.
Many women struggle with confidence, in striking the balance between being authoritative and authentic, and gaining the visibility they deserve.
We want to change this. We envision a world where women lead with impact, with clarity, and with influence; transforming organisations and society for the better. We want to see more women rise.
Through our work, we’re actively bridging the equality gap by empowering women to break barriers, amplify their voices, and unlock their leadership power.
Our Offer
- Spark Now is a transformative leadership
communication programme that awakens inner
potential to drive meaningful change. - Through our unique blend of journalism and coaching
expertise, we help women find their authentic voice to
connect, collaborate, and influence with purpose. - We take you through a carefully crafted journey across
six core modules, each building upon the last. Using
innovative techniques like professional camera work,
real-time feedback, and practical exercises, you’ll
develop skills you can apply immediately in your
leadership role. - We work with female leaders who are ready to step
into their power, with change agents seeking greater
impact, and with teams needing to align around
shared purposes. - Whether you’re leading a small team or driving
organisation-wide change, Spark Now meets you
where you are and helps you grow to where you want
to be
About Us
Spark Now is co-founded and led by
Charlotte Lomas-Farley and Carissa Bub.
We’re both former national broadcast journalists turned leadership and communication coaches.
With years of experience in high-stakes media environments, we bring a unique blend of executive communication expertise and storytelling skills to help people grow as leaders.
Our passion lies in empowering women to confidently communicate their vision, elevate their influence, and drive meaningful change within their organizations. With a strong focus on female development, we’ve helped countless individuals find their voice, sharpen their executive presence, and navigate the complexities of leadership in today’s world.
Your Coaches
Charlotte Lomas-Farley brings 20 years of storytelling and journalism experience, including more than a decade as a Sky News correspondent and presenter, specialising in business and social affairs.
As an experienced communications and leadership coach, she has worked with CEOs, senior leaders and their teams across FTSE 100 and S&P 500 companies in sectors like tech, pharma, energy and finance.
A certified NLP (Neuro-linguistic Programming) practitioner, Charlotte provides tailored support to ensure clients succeed.
She has reported on major global events, including the war in Ukraine, Brexit, the Covid pandemic and the Grenfell Tower fire. She has interviewed leading figures from the public and private sector, including many UK Prime Ministers.
Charlotte has a proven history in investigative and multi-
platform journalism and an in-depth understanding of what makes a good communicator.
For over 25 years, Carissa Bub has helped more than 100 businesses—from global corporates to fast-growing companies and family enterprises—unlock extraordinary value by building cultures of deep trust, authentic communication, and shared
leadership.
Drawing on her background as a BBC and ITV news reporter and presenter, Carissa brings journalistic curiosity to leadership development. Her approach blends challenge with empathy, conversational intelligence with deep presence, and an appreciation for the human complexities of corporate life.
A Professional Certified Coach, Leadership Consultant and Coach Supervisor (ICF and EMCC), she’s on a mission to create a world with more love and less fear.
Carissa has designed and delivered high-impact training and coaching programmes internationally, including a Women’s Leadership Development programme for BlackRock, UPS, and other global firms.
How we work
Our work is personal, experiential, and tailored to
each woman’s unique leadership journey.
Drawing on our broadcast journalism expertise, we
bring a sharp focus to storytelling and delivering
messages with precision and emotional resonance.
Through dynamic sessions that include live
recorded role-plays, real-time feedback and
reflective practice, we provide practical tools to
master communication in any context.
We create a supportive yet challenging
environment where women can step out of their
comfort zones. We want women to embrace their
full potential and thrive as transformational
leaders.
What Sets Us Apart
- Our approach is rooted in both expertise and empathy. We’ve worked with female executives across industries, helping them sharpen their communication skills, build their leadership presence, and position themselves as powerful thought leaders. Our proven track record speaks to our ability to drive real change and support women in
achieving their professional goals. - We’ve successfully coached women at all stages of their leadership journey, from emerging leaders to C-suite executives. Our clients consistently report increased confidence and influence, along with the skills to drive results in their organizations.
- We don’t just focus on communication – we integrate leadership development to ensure our clients grow holistically. Our coaching combines the art of effective communication with the strategy and mindset needed to lead authentically, and powerfully.
- We’re passionate about more than just individual growth. We believe empowered leaders drive transformational change within their organisations. Our coaching helps you develop the skills, and the mindset needed to build resilient teams and foster a culture of innovation.
Programme Structure
Duration: 8 weeks
Total Hours: 14 hours
Format: Hybrid, with small groups of up to 8 women
Additional: Option of 1:1 executive coaching
Includes: Digital resources and manual
Together is Better:
We work with you to fully understand the specific challenges you face and create a bespoke programme tailored to meet your need.
A group programme for up to eight women will:
- Create intimate learning communities
- Demonstrate measurable impact
- Build internal capability
- Develop context-specific practices
- Create a foundation for wider rollout
The programme evolves through continuous feedback and measurement, ensuring it remains aligned with your
aspirations and participants’ sustainable growth.
Week by Week Breakdown
Launch (60 minutes)
This initial session establishes the foundation for the programme, connecting participants and setting the tone for shared exploration. Together, we’ll review pre-work, clarify personal goals, and create a collaborative space for growth and transformation. The session introduces participants to the tools and concepts they’ll refine over the course of the programme.
Week 1: Connection & Presence (2 hours)
Mastering presence and building connection are essential for leaders who aim to inspire trust and influence others. This session hones your ability to show up authentically and confidently in high-stakes moments. Through immersive exercises like live video feedback and practice, participants will refine their energy, communication style, and leadership presence – ensuring every interaction inspires confidence and authority
Key Learnings
- Strengthen your ability to create trust and rapport quickly.
- Sharpen your awareness of how your presence influences others.
- Cultivate a balanced approach to authenticity and authority.
Week 2: Inner Compass (2 hours)
Leadership clarity comes from within. This session focuses on uncovering the personal values, passions, and aspirations that guide your decisions and inspire others. Through reflective exercises and dynamic role-plays, you will align your leadership style with your unique purpose, creating an authentic foundation for leading with integrity.
Key Learnings:
- Identify and articulate the values and vision that drive your leadership.
- Build self-awareness to navigate complexity with confidence.
- Learn to inspire others through your clarity of purpose.
Week 3: Crafting Your Story (2 hours)
Crafting a story that resonates is a critical skill for leaders influencing at the highest level. This session focuses on creating narratives that inspire action and connection across diverse audiences. You’ll explore storytelling frameworks, advanced techniques like metaphor and message framing, and how to structure your story to make it impactful and memorable.
Key Learnings:
- Develop advanced storytelling strategies to engage and inspire.
- Hone the ability to connect your story to broader organisational or societal goals.
- Strengthen your storytelling voice to align with your leadership identity
Week by Week Breakdown
Week 4: Bringing Your Story to Life (2 hours)
The delivery of your story can amplify its impact. This module helps you refine the nuances of communication—how to engage emotions, sustain attention, and adapt your message to different audiences. Through live role-plays, targeted feedback, and exercises in empathy-building, you’ll practice ways to resonate deeply while maintaining control of your message in any setting.
Key Learnings:
- Enhance your ability to balance authority with relational connection.
- Master delivery techniques that inspire trust and empathy.
- Develop strategies for engaging diverse audiences and viewpoints.
Week 5: Collaborating and Uniting (2 hours)
At the highest levels, leadership requires the ability to foster collaboration while navigating disagreement. This session equips you with tools to unite people around shared goals without compromising diversity of thought. Through facilitated exercises and real-time feedback, you’ll build the skills to empower teams, resolve tension, and spark innovation in dynamic group settings
Key Learnings
- Learn to create environments that encourage co-creation and respect.
- Strengthen your ability to handle disagreement constructively.
- Inspire unity and shared purpose while honouring diverse perspectives.
Week 6: Persuasion and Performance (2 hours
This final session integrates all programme elements, focusing on how to influence and inspire in the moments that matter most. From delivering powerful TED-style talks to mastering high-stakes conversations, participants will refine their ability to lead change through communication. You’ll practice delivering your key leadership messages with authority, authenticity, and emotional resonance.
Key Learnings:
- Develop advanced persuasive techniques to influence and lead effectively.
- Refine your performance skills for impactful delivery in high-pressure scenarios.
- Leave with confidence in your ability to inspire transformation through communication.
Concluding Session: Celebration
A chance to unite as a group to celebrate and recognise the gains and growth you have made throughout the programme. This session will offer the opportunity to further embed learnings and provide ideas for continued personal development through targeted coaching exercises.
Results
Key Elements
- Real-time Feedback: Benefit from immediate, actionable insights from experienced national media professionals
- Experiential Learning: Engage in role-plays, simulations, and practical exercises drawn from real-world scenarios
- Reflective Practice: Individuals will be encouraged to take part in reflective writing
- Personalised Coaching: Receive individual attention in small groups
Outcomes
Participants will:
- Master the art of authentic communication and commanding presence
- Craft compelling narratives that resonate across diverse global audiences
- Develop skills in collaboration, persuasion, and leading through change
- Build confidence in high-stakes communication situations
- Gain strategies for effective cross-cultural leadership communication
Testimonials
- Carissa is an incredible person of deep integrity. I have experienced working with her in different settings: corporate, small teams and in 1 on 1s over the past years. Each experience has helped me take a step back to (really) see the bigger picture and was impactful way beyond the work we did together.
Ines Streimelweger-Pohl, Investor, Hedosophia - Charlotte is one of the best media trainers and executive communication coaches I’ve worked with. She strikes a rare balance that some trainers struggle with: retaining a sharp, honest journalistic mindset, while providing consultancy with the level of empathy and polish required in a client-facing setting. This approach has won the buy-in and trust of every C-suite leader we have been in a training room with together.
Jonathan Daly, Executive Director, Virgo Health - I have referred around 20 executives to Carissa & in every case she has had a significant impact in helping their confidence, developing their capabilities, and unlocking their potential. However, in a number of cases I can only describe her impact as truly transformational to their careers and lives.
Mike Thomas, former Corporate Quality Vice-President, Mars Inc - Despite the discomfort of watching and listening to the playback, yesterday’s communications training with Charlotte was one of the highlights of my first three months at the company.
Valentina Culatti, Director, Snap Inc.
Ready to ignite your inner spark?
Take the first step.
Let’s start with a conversation about your
unique challenges and aspirations. Together,
we’ll design the right pathway to amplify your
leadership voice and create the impact you
envision.
Contact us today to schedule your free
discovery call.
FAQS
- How long does the programme last?
The programme is spread across eight weeks and each of the core modules are two hours long. - Why do you use a camera in your training?
We use a professional camera crew in some of our training to record practical exercises and allow for immediate review. This is highly valuable in identifying areas of strength and focus and greatly supports the learning process. - Are the sessions online or in person?
The sessions can be delivered both online or in person. We understand how busy diaries and schedules can be, so we have designed the programme to facilitate online participation. - How much does the programme cost?
We tailor our programme to the needs of the organisation. For a precise quote, please contact us and we can design a programme that is built around you. - Do I need to prepare anything?
We will be in touch upon sign up with all the information you need and to guide you through any material we would like you to bring along with you. But rest assured, we won’t add pressure to your already busy workload. - How can I find out more information?
We would be delighted to speak to you so please contact us for a free discovery call or visit for further details - What if I miss a session?
We appreciate emergencies happen or things change last minute, and you may miss a session. In this case we will be in touch to arrange a 1:1 where possible and ensure you catch up on the essential elements of the session.